The news of a potential end to the long-standing partnership between renowned Indian cricketer Virat Kohli and global sportswear giant Puma were circulated recently.
Reports surfaced suggesting that after an eight-year collaboration, Kohli was set to part ways with Puma, which created chaos in the minds of cricket fans.
However, amidst the growing buzz and uncertainty, Puma India swiftly moved to quash these rumors, reaffirming its unwavering commitment to its association with Virat Kohli.
In a statement issued by Karthik Balagopalan, Managing Director of Puma India, the company unequivocally asserted that its relationship with Kohli remains intact and continues to thrive.
Addressing the circulating rumors, Karthik Balagopalan reiterated Puma India’s unwavering support for Kohli, stating, “Puma’s relationship with Virat Kohli is long-standing and continues.”
The announcement was a sigh of relief to fans, consumers, and stakeholders who have witnessed the evolution of this partnership since its inception.
Kohli’s association with Puma began in 2017 with a landmark deal reported to be valued at a staggering Rs 110 crore, marking one of the most significant endorsements in Indian sports history.
Over the years, Kohli has served as a brand ambassador for Puma’s premium range of sportswear and played an instrumental role in shaping the brand’s identity in the Indian market.
His influence transcended the boundaries of traditional sports endorsements, with Kohli venturing into the lifestyle segment by launching the ‘One8’ brand in collaboration with Puma.
The partnership between Kohli and Puma symbolised a fusion of athleticism, style, and innovation, resonating strongly with Indian consumers and positioning Puma as a preferred choice among sports enthusiasts and fashion-conscious individuals.
While reports hinted at Kohli’s potential transition to a new role as the face of Agilitas Sports Pvt Ltd, a company founded by former Puma India Managing Director Abhishek Ganguly, Puma India’s resolute stance underscored the strength and stability of its partnership with the cricketing superstar.
The sports star and Puma first collaborated on a historic agreement worth Rs 110 crores in 2017.
As the sports marketing landscape continues to evolve, the partnership between Virat Kohli and Puma stands as a testament to the power of symbiotic brand partnerships, driving innovation, engagement, and mutual success.
With Puma India’s firm rebuttal of the swirling rumors, the stage is set for Kohli and Puma to start on the next chapter of their journey together, promising exciting developments and continued excellence in the world of sports and fashion.
