Byju’s and MPL Sports, two of the Indian cricket team’s main sponsors want out of their sponsorship deals with the BCCI. On Wednesday, the issue was discussed during the BCCI Apex Council meeting.
Byju’s extended their jersey sponsorship agreement with the Board in June at an estimated 35 million USD through November 2023. Currently, Byju’s wishes to end its contract with the BCCI, which has requested that it last at least until March 2023.
In 2019, the Byju’s replaced Oppo’s place in the Indian cricket team jersey. Additionally, Byju’s sponsored the Qatar 2022 FIFA World Cup as one of its sponsors.
“BCCI received an email from Byju’s on 4.11.2022 requesting terminating the association post the recently concluded T20 World Cup. As per our discussions with Byju’s, we have asked them to continue the current arrangement and continue the partnership at least until 31.3.2023,” read a BCCI note on the matter.
