Disney Star transfers ICC Men’s tournament TV rights to Sony + ZEE for 2024-27; Know the details

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Disney Star transfers ICC Men’s tournament TV rights to Sony + ZEE for 2024-27

Disney Star has sub-licensed to rival broadcaster Zee Entertainment Enterprises for an undisclosed sum of the TV rights to the ICC Men’s competition for the upcoming rights cycle (2024–2027). 

According to a strategic licencing agreement between the two companies, Disney Star will grant ZEE a four-year licence to broadcast the ICC Men’s and Under 19 (U-19) worldwide competitions on television. Disney Star will only stream the matches on its digital platform, Disney+Hotstar, after last week’s $3 billion acquisition of the combined TV and internet rights.

A one-stop television destination for ICC men’s cricket events

Speaking about the strategic development, Punit Goenka, MD & CEO, ZEE Entertainment Enterprises Ltd. said, “This is a first-of-its-kind partnership in the Indian media & entertainment landscape, and this association with Disney Star reflects our sharp, strategic vision for the sports business in India.

As a one-stop television destination for ICC men’s cricket events until 2027, ZEE will leverage the strength of its network to offer a compelling experience for its viewers and a great return on investment for its advertisers.

Long-term profitability and value-generation continue to be our areas of focus across the business, and we will always evaluate all the necessary steps that will enable us to make sports a compelling value proposition for the Company. We look forward to working with ICC and Disney Star, to enable this strategic offering for our television viewers in India.”

Now opting to retain only the digital rights

K Madhavan, Country Manager & President, Disney Star said “By securing the IPL television broadcast rights for 2023-27 and now opting to retain only the digital rights for ICC tournaments for 2024-27, we have in place a balanced and robust cricket offering for our audiences across linear and digital.

Over the years, Disney Star has strengthened the appeal of international cricket in India, enabling it to reach diverse age groups and cultural demographics across all parts of the country. As India’s leading media house, we will continue to do so with our strong portfolio of cricket properties across television and digital.”

ICC events on ZEE

This contract has received in-principle approval from ICC. The ICC Men’s World Cup (2024, 2026), the ICC Men’s Champions Trophy (2025), the ICC Men’s Cricket World Cup (2027), as well as important ICC U-19 events, will all be broadcast exclusively on ZEE due to this agreement.

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