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BCCI To Rope In Adidas As New Jersey Sponsor Of Indian Cricket Team


Adidas, a well-known brand of sporting goods, is very close to acquiring the clothing rights for the Indian cricket team. The parent firm of Killer Jeans, Kewal Kiran Clothing Limited (KKCL), currently holds the rights. The Adidas contract is likely to start in June of this year and finish in March of 2028.

The global athleisure giant is slated to take over as the new kit sponsor of Team India, so Indian cricket players will soon sport the three stripes of Adidas on their shirts. Adidas will replace Killer starting in June in a long term.

“The fine print of the contract is being worked out. But the valuation is set to go up,” a BCCI official confirmed.

Killer was the official kit sponsors

The team’s official kit sponsor since January of this year is KKCL, which owns brands like Killer, Integriti, and Lawmanpg3. Team India’s jersey featured the brand Killer logo as part of the agreement with KKCL. The kit will still have the brand branding on it through May 31, 2023.

Since Killer Jeans joined the team, it hasn’t been seen as the best fit to include a business with no history in cricket. The board wanted to get it right and maybe go back to the days when the Indian team’s uniforms featured a well-known sports brand, like Nike.

India Team: Know the previous Sponsors

MPL Sports, an e-sports platform that signed a three-year contract with the BCCI in November 2020, was replaced by KKCL. The agreement expired in December 2023. Before terminating their affiliation with the BCCI, MPL was paying Rs 65 lakh for each match as the official kit sponsor.

The BCCI roped Killer to serve as a temporary clothing sponsor for Rohit Sharma and the company for a five-month period that will finish at the end of May 2023.

Mobile Premier League (MPL), which had been the Indian team’s official kit sponsor, had stepped away from the agreement they had signed back in November 2020 once Nike’s contract as the official clothing sponsor had finished.

In a partnership that was meant to extend until December 2023, MPL was expected to pay INR 65 lakh for each match and INR 3 crore to the BCCI as a merchandising partner. Unfortunately, the e-gaming platform was unable to sustain the agreement and withdrew, leading BCCI to enlist Killer Jeans in a temporary agreement.

Nike had a five-year agreement with BCCI prior to MPL joining the team, during which time they paid 370 crores from 2016 to 2020. Then, MPL Sports agreed to a three-year contract that would have run from November 2020 to December 2023, but they didn’t stick with it.

India is showing complete dominance in Border-Gavaskar Trophy

India is having a great time playing Australia in the current Border-Gavaskar Trophy match. The Baggy Greens have been trounced by Rohit Sharma and company in both Test Matches thus far. They overcame Australia by 6 wickets in Delhi’s second game after winning the first by innings and 132 runs. In reality, throughout the first three days of the Test Match, Team India won both games.

Also Read: IPL 2023: 3 Players Who Can Replace Kyle Jamieson In Chennai Super Kings (CSK) Squad

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