After receiving immediate criticism from broadcasters and content producers, Twitch has decided to reverse its recently announced guidelines. These guidelines were regarding the manner in which streamers may show ads on the network.
Twitch released new guidelines on Tuesday governing how broadcasters might run ads on the service.
The first two were popular and widely used formats on Twitch, and the rules forbade “burned in” video, display, and audio ads.
Many broadcasters and ambassadors were outraged by the new regulations, which Twitch allegedly did not discuss with them in advance.
Backlash from Twitch streamers
Twitch content producers flooded social media to protest the changes.
In an open letter to Twitch, the network of well-known, high-value broadcasters known as OTK said, “The once-unique and admirable vision of a creator-first platform now feels like a fading and distant dream.”
Charity streamers were angry and afraid that the new regulations will hinder their capacity to gather funds.
The new regulations would have made it harder for the already struggling esports business to commercialise its broadcasts. It was the same with esports developers.
Twitch retracts policies
Twitch expressed regret for the implementation and said it will clarify the regulations in a new version.
Now, it seems that Twitch has completely repealed the restrictions, rather than just revising them. Observed on Twitch’s Twitter feed:
“Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from streaming.
These guidelines are bad for you and bad for Twitch, and we are removing them immediately. Sponsorships are critical to streamers’ growth and ability to earn income.
We will not prevent your ability to enter into direct relationships with sponsors – you will continue to own and control your sponsorship business.
Also, we want to work with our community to create the best experience on Twitch, and to do that we need to be clear about what we’re doing and why we’re doing it. We appreciate your feedback and help in making this change.”
The section describing which types of advertisements are permitted or forbidden has been entirely deleted from Twitch’s new website explaining its ad policy.
The new regulations might have had disastrous effects on businesses, charities, esports broadcasts, and artists. Now, what seemed to be yet another effort to take money from streamers has failed.
Also Read: Scout Invitational Tournament: How To Register And Qualify? Invited Teams
